I had the chance to look into a Facebook business account. The artist had like 20 campaigns running. With endless ad sets and so many different ads. Hard to get any picture. Not even speaking about the big picture here.
So she had no clue what she was tracking, where to track what, and all the stuff that makes your money well spent. But she had bought an online course a while back and was spending at least 150 dollars per month on ads.
Mostly Instagram but a few on Facebook, too.
We sat down and simplified her account.
Now she got three campaigns: cold traffic aka “new potential fans that never heard of her”, retargeting, and testing.
We also aimed for three ad sets and only 2-3 ads per ad set.
Lucky her, she’s way clearer about how much she invests in what and how much she gets from it in a rather “short” period of time.
Also, her Facebook Ads account looks clean.
Once again, as I always tell you, keep it stupid simple. Trim down your ad campaigns if you have too many of them running.
And if you ask yourself why you should listen to me …
Well, let’s say I have the information from Facebook.
Sooooo … I’ve outlined a few steps for you to get your paid ads a better investment of your brain, time, and money.
- If you currently run Facebook Ads, go to your ads manager account.
- Go through all ads and see if they are working and how.
- Tweak the best and simplify your ads. Aim for 2-3 campaigns with 2-3 ad sets each, consisting of 2-3 ads.
- Boost your ROI and enjoy more time, more sales, and more (new) fans.