In recent weeks, I’ve been researching talented musicians - especially singers - that had momentary success to some degree. For example, a winner of a tv show, such as The Voice of Germany. The first winner of this show didn’t release much since her win. When I googled her, I found a plain site without any option to follow, etc. But it was quite clear that you have to contact her management and publisher. 

This talented artist isn’t an exception.

Most talents disappear.

Is it because they lose their talent? Nope.

Do they stop making music? Nope.

So what’s holding them back from releasing more music? 

Maybe it’s bad record deals that forbid to release new music. But that’s a quite bold assumption. There are a few stories out there that could validate this but they are far outweighed by the mass of talents.

When you analyze successful musicians, you see the outcome of their actions. But that’s only one-tenth of what’s there. What you don’t see are their priority and purpose. And that easily counts for nine out of ten parts.

Self-development is a key to (personal) productivity.

I met former talent show artists, and what I noticed is that most of them aren’t mentally up for the challenge to become full-time musicians. They thought that once they had success, everything else would fall in order for them - without them doing the work.

But that’s wrong.

Being a full-time artist requires you to think as a full-time business owner. You own a music business. Many artists aren’t well-prepared for these shows. Neither with their mindset nor with their marketing.

Instead of being lazy and entitled, it’s important to master yourself before you master others. Once you’re running a music business, you can hire people to do stuff for you, such as a manager, booking agent, and whoever you need.

Keep that in mind.