I think you’ll agree with me when I say:
It’s REALLY hard to get people to listen to your new songs – especially when you’re not an established artist yet.
Well, while not as easy as it used to be (in 2018, 24k songs were released daily), you can still get more listens and fans with each release.
Earlier this week, I read something that made me think.
I can’t remember the exact words but it was something around these lines: If your music plays in a forest and no one is around, who’s gonna hear it?
Now, imagine your music in the middle of a forest. It’s sitting there, all alone. And you have two options.
First, you can try to get people in the forest. (Don’t.)
Or simply guide your music into one direction and find your way out of the forest. (Yes!)
When I was 5 years old, my grandpa taught me how to escape a forest.
He told me that the moss on the trees is indicating the North. So whenever I would get lost in woodland, I could have followed his advice.
(Lucky me, this never happened.)
But there’s also moss growing in the South. Because moss doesn’t care about any direction, it grows on moist surfaces. So it’s always important to verify instead of blindly stepping forward.
Anyway, I’m sidetracking. Let’s get back to your music business.
I want you to forget about other musicians and record labels – and how they do it.
All you need to know is how YOU do it.
- Determine your creative big picture to have a genuine mission so people can relate to your story.
- Plan ahead so you wake up every morning and know exactly what to do in order to reach the next milestone.
- Integrate short feedback loops, such as daily or weekly reviews, where you check the feedback of your followers, review what worked and what didn’t, and adjust the direction for the immediate future.