What do you think sounds better?
“Join our mailing list”
“Join the movement”
I had this conversation with an artist. People don’t want to subscribe to “mailing lists”. Even though they read emails every day. The terms “mailing list” or “newsletter” scare people. So a slight change of words can optimize the outcome.
Also, how do you want to call your fans – and more importantly – how do you want your fans to identify themselves?
(Not the best examples, I know)
If people can relate to something unique, they will become members of a tribe. Do not wait for your fans to invent a name. You can always change it later.
Keep these two things in mind for marketing – whether on your website, videos, emails, interviews, or live shows.
How do you name your fans?