Better words = more fans?

What do you think sounds better?

“Join our mailing list”

or 

“Join the movement”

I had this conversation with an artist. People don’t want to subscribe to “mailing lists”. Even though they read emails every day. The terms “mailing list” or “newsletter” scare people. So a slight change of words can optimize the outcome.

Also, how do you want to call your fans – and more importantly – how do you want your fans to identify themselves?

“Warriors”

“Lights”

“Weasels”

(Not the best examples, I know)

If people can relate to something unique, they will become members of a tribe. Do not wait for your fans to invent a name. You can always change it later. 

Keep these two things in mind for marketing – whether on your website, videos, emails, interviews, or live shows.

How do you name your fans?

I read and reply to every message.

The 50/50 rule for independent musicians

Read more…

How to set up the core of your music career in 2020

Read more…

Want to get my thoughts and ideas right into your inbox?

Like everybody, I use cookies to give you the best online experience. If you want to visit this website, you need to accept the use of cookies in accordance with my cookie policy.

Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies are necessary for the website to function and cannot be switched off in our systems.

In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

For perfomance reasons we use Cloudflare as a CDN network. This saves a cookie "__cfduid" to apply security settings on a per-client basis. This cookie is strictly necessary for Cloudflare's security features and cannot be turned off.
  • __cfduid

I use MailerLite as my marketing automation service.

I use Plutio as my Client Portal.

Decline all Services
Accept all Services