In the last email, I talked about how important it is that you know what you want and that you do what’s necessary to get there. One thing that I often miss when I check out newly found artists is their website.
Having a website is very important because you control what happens there (instead of social media etc. where you’re dependent on the changes).
A website should at least work as a central hub. So that people come to your site to go to your other online presences like social media.
Just imagine: You have a website where you can get fans into your mailing list, let them watch or listen to your music, give them some background about yourself, or offer them merch, tickets for your next tour, or a virtual tip jar. And with the tools out there, it’s more than easy for everyone to set up a website (e.g. Bandzoogle, Wix, WordPress).
And if you have other priorities, and haven’t already reserved the website name, you should do it as soon as possible (e.g. with Namecheap). You can send all your website visitors to your Facebook page, or Bandcamp profile—temporarily. This way you have saved your website name, and you can establish the page even though you haven’t developed its content yet.
And once you’ve built your website, you should consider adding a pixel for advertising (e.g. Facebook Pixel). This comes with quite a bunch of laws and rules if you’re in the EU or targeting people in the EU. But it can be used for advertising with Facebook, Twitter, Google, etc.
A website is a must for every artist. And I highly encourage you to have one if you haven’t already. At least if you take your music career seriously—no matter how small or big you are or will be.
(By the way, Bandcamp doesn’t count as your website.)
If you have a website up and running, and want me to check it for quick feedback, just let me know by sending me your link. I’d be happy to help.