How can I make my songs find the audience?

June 5, 2020

If there’s one question that came up lately, it’s how you can make your songs find the audience.

The answer is very simple.

(There’s a good chance that you already know parts of the answer.)

Basically, it’s a three-step process designed for full stack artists to hit home with their next song.

The best part? It won’t alter your artistry. But it helps you tweak it.

So before you jump to an early conclusion about artistic integrity, keep on reading.

I call this the VAC method.

Visualize – What’s your song all about?

What do you want to write about/compose? Find a topic you want to create something great in. Most artists already have this dialed in. Because you create music for a reason. If not – you should figure this out ASAP.

Analyze – Start with the end in mind.

Once you know what you wanna write about, it’s important to know who could enjoy your song. Who might be interested in the topic? Who likes the genre? Who digs your style? What else do they like? Who are they? Where do they live?

Questions like these help you to understand who you can target when the song hits the finish line. In other words: Research your market and create an ideal fan avatar.

Connect – Reach your target audience.

After you successfully produced your song, now is the time to connect. If you’re good, you already built relationships with people since your research. You can run promotion campaigns, evergreen campaigns, or do whatever you like to get more fans into your music world.

There are countless possibilities for what to do and how to do it. Though, you can do whatever you want to build your fan base. Because you know the most vital detail about your music career: who your ideal fan really is. Target this audience and grow your loyal fan base.

Again, I didn’t intend to reinvent the wheel here. Sometimes, I need to see a solution from a different perspective. This helps me put the necessary steps into action to achieve the desired result.

The VAC method requires a lot of smart work. And it’s hard, too. But once used for a song, you’ll reap the exponential benefits.

Now it’s up to you. Will you use this method for your next song? And if you do, what will be your strategy to find your market and reach out to it?

Let me know in the comments so that I can give you some pointers if I see them fit.

I read and reply to every message.

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