People, collaborators, friends
I like to meet other musicians, producers, and music industry professionals just for the sake of talking to them. I don’t follow a plan or strategy when I meet someone, I’m just me. And if someone likes me, we get…
Month October 2019
Is the average attention span of our daily behavior going down?
“I have to produce songs with a duration of max 2-3 minutes,” said a client this week. “Because the average attention span of people’s daily behavior is going down.” It wasn’t the first time I heard this from someone. No…
It’s just the tip of the iceberg
In recent weeks, I’ve been researching talented musicians – especially singers – that had momentary success to some degree. For example, a winner of a tv show, such as The Voice of Germany. The first winner of this show didn’t…
Your next 500 customers
After a lengthy talk with a client, I wrote this down. It’s a simple outline for your next 500 customers. First, all you need is a repeatable and reliable customer acquisition process that never runs dry. Easier said than done.…