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Miro

Step up your game

Here’s a neat exercise to get on the next level. You can use any data. Monthly listeners, sync deals, written songs, published productions, etc. For my example, I choose your current income. First, write down your current income. Multiply it…

Sell experiences

I have a vinyl record collection that I didn’t touch over the past three years.  Back in the day, this collection used to be precious to me – even though I barely put the records on my turntables. Did I…

Know who your fans are – the first step

Digital marketing, music promotion, release strategy, fan base growth, loyal fans, tribe. All these buzzwords have one thing in common: Tracking. In other words: Know your target audience. (I’m talking about the consumer fans, not people such as music supervisors.)…

How can I make my songs find the audience?

If there’s one question that came up lately, it’s how you can make your songs find the audience. The answer is very simple. (There’s a good chance that you already know parts of the answer.) Basically, it’s a three-step process…

The 50/50 rule for independent musicians

The most important thing is that you have great songs that align with your purpose as a musician. If your songs fail to serve your audience, all your marketing and management are in vain. Without authentic songs that speak directly…

Well, at least I tried…

After talking a lot about live streaming during the past weeks, I thought it would be great to send you an email about it. So I sat down and started writing … and quickly realized there was more to say…

Do you keep your mind awake at home?

How do you hang tough while staying at home? I’ve heard from people having a lot of problems staying focused, productive, and efficient. And I can confirm that for myself. What a weird time it is. And even though the…

Are you DIY or DIA?

Do it yourself is a term that’s loosely used in the music business. And people get confused by its meaning. Because many people seem to assume that “doing it yourself” is a synonym for “doing it alone.” But they are…

Stop pretending that you’re only a musician

30 years ago, it must’ve been amazing to be a music artist. Because you had only one job: make music. This image changed over the past decades. And now, it’s like there are no successful “pure” musicians anymore. Aside from…

Your music career is so different

I have good news and bad news for you. The bad news is, there’s no silver bullet. The good news is, you’re unique as an artist. Your music career depends on a bunch of factors. Naming them all takes too…

The lifeblood of your music career

Do you know this one little thing we independent musicians need the most? Fans. Having a successful music career depends on a bunch of individual factors. But to realize your dream in today’s music industry, you better take care of…

Wow your fans

Yesterday, I was at a print shop to order a ring binder for a bunch of drawings from when my daughter was one year old. These drawings were chaotic. Big pages, small pages, thick paper, thin paper, corrugated paper, smooth…

What’s success for you?

How you define success is completely up to you. Nobody can dictate you that. Of course, people can tell you what success is. But it’s always a subjective representation of their own perspective on success. My definition of success is…

No music career without a day job

There’s only one reason why you need a day job: money. A day job supports you to pay for living expenses. As long as you’re not paying your bills and other living expenses from your music. Since you’re an artist,…

Help people to give you money

Speaking about profits – last week a subscriber reached out to me and asked me where she could wire me money. She’d love to donate something to appreciate the free advice buffet I served over the past year. Actually, it…

More annual profit next year

In 2019 and the future, nobody really makes money from music. Even the music superstars who earn a lot from royalties and music sales. These income streams represent only a small percentage of the annual profits. Instead, they sign exclusive…

How I earned thousands of dollars from one song

In the new music business, there are plenty of opportunities for independent musicians to earn money. These opportunities can differ depending on the genre, the subculture, the region, your character, and many more factors. What worked for me might not…

Are you an amateur or a professional?

The difference between amateurs and professionals There’s a difference between an amateur and a professional. I don’t talk about talent, skills or network. Rather about the very fundamental stuff. An amateur is usually led by (emotional) motivation. Like that musician…

The end is near

It’s already the end of November – the year 2019 is almost over. Crazy, huh? So, with this year coming to an end, it’s time to review the yearly goals and set new ones for the next year. One step…

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