The lifeblood of your music career

Do you know this one little thing we independent musicians need the most? Fans.

Having a successful music career depends on a bunch of individual factors. But to realize your dream in today’s music industry, you better take care of your fans.

For you as an independent musician, your fans are the most valuable asset.

They are your currency (so to say…)

Most major record artists have lost touch with their fans.

I’m not talking about the few superstars in the world, Rather about all these signed artists that fade into obscurity the minute they stop relying on themselves.

Building and maintaining a connection to their fans is the key to a successful artist career. No matter if you’re independent, signed, if you’re into music or other creative stuff.

If you can establish a connection to your fans, you will win in the long haul.

And this is easier than it seems.

From now on, whenever you make a music business decision, ask yourself whether this decision is good for your fans or not.

It’s such a simple question. And it helps you big time.

Focus on what helps and eliminate what doesn’t.

If you proceed this way, you not only have a much clearer path but you also increase your chances to win - exponentially.

This is a business lesson 101. Satisfy the customers, reap the results. Here, the customers are your fans.

In the 2020s, personal connections between fans and musicians will become even more important. There’s so much great music out there. It’s hard to remember any artist if they don’t stand out. Don’t be one of these plain artists. Build personal connections with your fans and win.

P.S. I talked about what it takes to fund your music career with your fans.

P.P.S. Here’s also 3 steps to build and boost the number of superfans.

I read and reply to every message.

How can I make my songs find the audience?


221 days of procrastination led to this email…


Want to get my thoughts and ideas right into your inbox?

Like everybody, I serve cookies for a fantastic experience. If you want to visit this website, you must accept the use of cookies by my cookie policy.

Close Popup
Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies are necessary for the website to function and cannot be switched off in our systems.

Technical Cookies
In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

For perfomance reasons we use Cloudflare as a CDN network. This saves a cookie "__cfduid" to apply security settings on a per-client basis. This cookie is strictly necessary for Cloudflare's security features and cannot be turned off.
  • __cfduid

I use MailerLite as my marketing automation service.

I use Plutio as my Client Portal.

Decline all Services
Accept all Services