After talking about why you should get a mailing list, I got asked how to start and where to find those ominous super fans.
(It’s probably easier than you might assume)
Why do you make music?
(Maybe your answer is “to make people listen to it”)
But who are those people?
And how old are they?
What interests and fears do they have?
What drives them?
What sets them back?
Where do they live?
How did they find you?
Why do they like you?
What do they like most about your music?
(Do you see where I’m going with this?)
The more you know about your superfans, the more you can target them.
Be it writing songs for your fans (or with your fans in mind).
Be it touring in cities and regions where they live.
Be it advertising your music on social media to the ideal audience.
Be it sharing interesting stories on a blog or social media that they can connect with.
Be it… and the list goes on.
And guess what, you do not have to get all the answers to these questions right now. You can take your time, and find out more and more by engaging with your fans. But the more you push this, the faster you see results.
Oh, and before you say “I’m not looking for superfans, I just wanna get my music into the movies…”
(Or tv/film licensing, or whatever)
First of all, let me tell you that music supervisors can be super fans, too.
And, secondly, imagine having a superfan who’s married with a music supervisor, filmmaker, actor, director, or someone else in the tv/film business.
Do you really think this person will keep quiet when he knows that their partner is looking for great music?
He will tell her about you. About your mission, your message, your style, your story… and your music.
You literally have NO EXCUSE to skip this. With super fans, life as a musician becomes easier. No matter what your ultimate goal with music is.
So I want you to do these three steps to get some:
1) Ask your existing fans why they like your music, and deepen the why upon reply, until you have something essential.
Do not stop at “I just like your voice” or “it makes me feel good”, rather go for “I like your voice because it recalls the times when I felt young and free” or “it makes me feel good because I’m a single dad that hustles all day to get my 2 kids through teen years, and your song X gives me the energy to keep doing it.”
2) When you have gathered a bunch of valuable answers (let’s say at the very least 2), go find a spot where you find more people that can connect with your music on a similar level, and then engage in conversations with them.
In the aforementioned examples, this could be a Facebook group for people that want to become “young and free”, or an Instagram channel for hard-working single dads with teen kids.
3) Gather more feedback from your old and new fans, and think about writing a song that’s similar to their favorites.
So you just think about what you’ve learned from talking to your “young and free” fan, the single dad, and the new fans. Grab one pain point, one goal in their life, or just a happy moment, and write a new song about it.
And guess what… they may not know this yet. But as long as you commit to giving to your real fans, they will become your super fans—sooner or later.
Now, start asking and work on your music career.