Miro

I like to meet other musicians, producers, and music industry professionals just for the sake of talking to them. I don’t follow a plan or strategy when I meet someone, I’m just me. And if someone likes me, we get…

“I have to produce songs with a duration of max 2-3 minutes,” said a client this week. “Because the average attention span of people’s daily behavior is going down.” It wasn’t the first time I heard this from someone.  No…

In recent weeks, I’ve been researching talented musicians – especially singers – that had momentary success to some degree. For example, a winner of a tv show, such as The Voice of Germany. The first winner of this show didn’t…

After a lengthy talk with a client, I wrote this down. It’s a simple outline for your next 500 customers. First, all you need is a repeatable and reliable customer acquisition process that never runs dry. Easier said than done.…

Last week I told you about a band that I attended life at a festival. This band managed to let me wondering who they are, and to this day I don’t know – even though several people reached out to…

Every mixing client I have says one thing: I want to grow my fanbase. If that’s you, keep on reading. Many independent musicians try advanced methods and (deceptive) tactics to get more fans. Be it content creation, paid marketing, street…

You are probably stumbled across a sales page. In the online marketing world, sales pages are used to convert leads into customers. In other words: listeners into fans that buy from you. For example, you land on a page where…

I had the chance to look into a Facebook business account. The artist had like 20 campaigns running. With endless ad sets and so many different ads. Hard to get any picture. Not even speaking about the big picture here.…

I guess you know these situations. People don’t listen but they want to talk – especially musicians or politicians. Since you’re building and growing your fanbase, you don’t want these situations.  Wherever you meet new potential fans (remember: this can…

A newlywed friend came to visit us. We talked a bit about her relationship with her husband, and at some point, she sounded quite desperate. A few months back, her husband got a new job. And now he’s stressed out,…

The other day, my wife and I were visiting some friends. They have kids, too.  Apart from the horde of scuttling babies, it was a pretty relaxing afternoon. The kids were playing together. At some point, my three-year-old daughter got…

Last week, a musician from my list decided to cancel his subscription. It was the first time someone unsubscribed. And I’m happy about it. Because I want to help any musician, anywhere, to start and run a successful independent music…

What do you think sounds better? “Join our mailing list” or  “Join the movement” I had this conversation with an artist. People don’t want to subscribe to “mailing lists”. Even though they read emails every day. The terms “mailing list”…

Even in 2019, one of the best online marketing tools is having a mailing list. Studies showed that the average lifetime value (LTV) of one email subscriber is 37 dollars. Other studies proved that each subscriber is worth one dollar…

Link trees come handy when you share only one link. A click on the link will get you to a page where you can choose between different options. Many people use link trees on Instagram or other social media networks.…

Last week, I told you how you can track your website visitors and use it to your advantage. Retargeting is a powerful tool. But before you retarget anything, we should think about the return on investment.  In the creative world…

As I told you a few weeks back, I’m a firm believer in having a website. No matter your business. So, this week I had an interesting chat with a musician that didn’t have a website up and running. She…

You don’t have to play or sing almost perfectly—telling a great story can be far more effective for your profitable and independent music career. I had a call this week with a friend. He told me about a musician we…

Oh boy… In the past weeks, I was very close to downtime. Some things happened in my life and I momentarily slowed down everything. This is not the first time it happened and it won’t be the last time. Circles…

At the end of this email, you can take action and offer your fans a direct way to support you. A few months back, I chatted with a friend who’s a musician and producer. He was talking about starting live…

When I work with producers and musicians, one question pops up quite often: “How can I stand out (with my music) in this oversaturated industry?” First, is the music industry oversaturated? If you ask me… yes. But that applies to…

In the last email, I talked about how important it is that you know what you want and that you do what’s necessary to get there. One thing that I often miss when I check out newly found artists is…

The other day, someone reached out to me and asked me why I’m talking so much about mindset. There is more than one reason behind that. First, it is the most important thing for any independent career. Not only in…

Lately, I’ve spoken with quite a bunch of people about fear and procrastination. I know many independent artists (and other people) that are afraid of doing the things they want to do.  But why? We humans often choose a difficult…

Have you ever seen how a young child is going after things? As a dad of two, I see this on a daily basis. And it amazes me every time. They simply don’t give up. They try. Try again. And…

Some time ago, I stumbled across an interesting strategy.  You may have heard of Gary Vaynerchuck—also known as Gary Vee.  He was talking about Instagram marketing, and how you can use a simple method to build and grow your Instagram…

Do you know that nefarious little piece of “wasting your time most efficiently”? I’m a bit in a rush today so I’ll make this quick: Your smartphone. (And other very similar devices that fall into this category.) During the past…

During the last weeks, I’ve had quite a bunch of quote requests from people that were well-prepared, and that also knew what they wanted to achieve at a given due date. But…  There were others, too. One request came from…

After last week’s email, I was blown away by the number of things that are holding result-oriented musicians back.  The interesting fact was that most of these beliefs were pure assumptions. They weren’t based on any facts—besides the obvious ones…

There’s a bunch of limiting beliefs in the music industry that I hear almost every day in some way, shape or form. And the sad truth: they’re simply not true. In 2018, the global revenue growth of the music industry…