The first canceled subscription and I’m happy about it

Last week, a musician from my list decided to cancel his subscription. It was the first time someone unsubscribed. And I’m happy about it.

Because I want to help any musician, anywhere, to start and run a successful independent music career. Be it as a solo artist, band member or music producer. Be it on the side or full-time. And the person that left didn’t check off any of these boxes. 

He wrote to me two times, telling me that I was wrong. He wanted to talk with me about record deals and the “new” music industry. Unfortunately, he seemed to be stuck with the outdated belief (or myth) that all he has to do is to play and wait for an opportunity - like one of these legendary stories where an A&R guy shows up and signs them on site. Even though he complained about having only a handful of people at each venue, he insisted on being entitled to this. I feel bad for him as a human being and a talented musician. But he refuses to adapt. And it seems that there’s nothing I can do about it. 

Everyone handles oneself. And this person took responsibility by rather wanting to rant about the bad times and to blame everyone else but himself. I’m happy he left. He got not only a bad mindset but also no signs of realization. And that’s why you should be happy, too, when you “lose” subscribers. 

Yes, I don’t want you to have people on your lists that blame others, refuse to listen or even insult other people. But I also incentivize people to leave if I provide no value to them. I hate wasting time, especially if I waste yours. Rather than having thousands of “wrong” subscribers I prefer to have hundreds of open-minded subscribers that are determined musicians, truth seekers, and life-long learners. Like you 🙂

Speaking of learning. To use this story as an opportunity, I aspire to learn something from you.

(1) What's your #1 single biggest frustration with building your music career right now?

(2) Imagine having found a genie in a bottle - what one wish would you want to come true for your music career in the next 6 to 12 months?

Tell me about your challenges, and let us thrive in the independent music industry.

I read and reply to every message.

A few ideas that can help you with your music career


How I earned thousands of dollars from one song


Want to get my thoughts and ideas right into your inbox?

Like everybody, I serve cookies for a fantastic experience. If you want to visit this website, you must accept the use of cookies by my cookie policy.

Close Popup
Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies are necessary for the website to function and cannot be switched off in our systems.

Technical Cookies
In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

For perfomance reasons we use Cloudflare as a CDN network. This saves a cookie "__cfduid" to apply security settings on a per-client basis. This cookie is strictly necessary for Cloudflare's security features and cannot be turned off.
  • __cfduid

I use MailerLite as my marketing automation service.

I use Plutio as my Client Portal.

Decline all Services
Accept all Services