Month June 2020

Know who your fans are – the first step

Digital marketing, music promotion, release strategy, fan base growth, loyal fans, tribe. All these buzzwords have one thing in common: Tracking. In other words: Know your target audience. (I’m talking about the consumer fans, not people such as music supervisors.)…

How can I make my songs find the audience?

If there’s one question that came up lately, it’s how you can make your songs find the audience. The answer is very simple. (There’s a good chance that you already know parts of the answer.) Basically, it’s a three-step process…

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