Month August 2019

Do you listen?

I guess you know these situations. People don’t listen but they want to talk – especially musicians or politicians. Since you’re building and growing your fanbase, you don’t want these situations.  Wherever you meet new potential fans (remember: this can…

The lie about the cake

The other day, my wife and I were visiting some friends. They have kids, too.  Apart from the horde of scuttling babies, it was a pretty relaxing afternoon. The kids were playing together. At some point, my three-year-old daughter got…

Better words = more fans?

What do you think sounds better? “Join our mailing list” or  “Join the movement” I had this conversation with an artist. People don’t want to subscribe to “mailing lists”. Even though they read emails every day. The terms “mailing list”…

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